VK management
Content planning and publishing, community setup and maintenance of key sections.
SMM practice · region 40
Social media built around a clear system
Strategy, content, design, short-form video and daily community management. Based in Kaluga, working remotely with businesses across Russia.
01 / What we do
SMM as an ongoing process, not a collection of random posts
Choose full management or a focused production service. Scope and responsibilities are agreed before work begins.
Telegram management
Editorial formats, copy, visuals, channel development and audience response analysis.
MAX management
Launch and consistent brand presence in the MAX messenger.
SMM strategy
Audiences, channel roles, themes, tone of voice and measurement framework.
Content planning
A practical calendar of topics, formats, goals and owners.
Copywriting
Posts, scripts, headlines and concise brand messages.
Post design
Visual system, templates, cards, covers and platform adaptations.
Short-form video
Concept, filming, editing, subtitles and platform versions.
Community setup
Covers, menus, descriptions, pinned content and navigation.
Moderation
Comments and messages handled under an agreed policy.
Analytics and reporting
Content and audience dynamics, conclusions and next actions.
Reputation management
Monitoring mentions and reviews, preparing responses and escalating sensitive situations to the client team.
02 / Who it is for
For businesses that need consistency
Local business
Companies that need a clear and visible local social presence.
Service companies
Fitness, sports, education, healthcare, beauty and professional services.
Automotive business
Dealerships, service centres and other automotive companies.
Experts
Professionals who need credible content without daily production overhead.
Teams without an SMM department
Companies that need an external team and a transparent workflow.
03 / Process
How we work
Introduction and brief
Business, audience, channels and expectations.
Audit
Current setup, content, workflow, analytics and growth areas.
Strategy
Channel roles, editorial themes, formats and metrics.
Content plan
Publishing and production calendar.
Production
Copy, design, filming and editing.
Approval
A clear process with consolidated feedback.
Publishing
Scheduled release and quality control.
Analytics
Data review, conclusions and plan adjustments.
04 / Deliverables
What the client gets
✓
A clear plan
Topics, formats and deadlines in one working space.
✓
Consistent content
A stable publishing and production rhythm.
✓
Unified visual language
Recognisable copy and design aligned with the brand.
✓
Transparent analytics
Reports explain what the numbers mean and what to do next.
✓
Direct communication
Access to the working team without unnecessary layers.
05 / Pricing
Three ways to work together
Prices start at the amounts below per month, excluding media budgets and third-party services.
Start
from RUB 35,000For one primary channel
- SMM audit
- Content plan
- Up to 8 posts
- Basic design
- Monthly report
Growth
from RUB 65,000For a consistent presence
- Up to 2 channels
- Up to 16 posts
- Short videos from client footage
- Policy-based moderation
- Weekly analytics
Full service
from RUB 110,000For active team support
- Up to 3 channels
- Up to 24 posts
- Filming and editing
- Extended design system
- Content coordination and dashboard
New clients work on a 100% prepayment basis. Filming is available in the Kaluga, Moscow and Tula regions. Media budgets, influencers, paid placements and third-party services are billed separately.
06 / Verified cases
Results of consistent work
Six SMM40 / AD40 team projects with confirmed metrics for the stated periods.
Coffee shop and pastry café
Consistent visual content about desserts, drinks, seasonal offers and the venue atmosphere.
VK followers
Before620
→After1,840
Average post reach
Before1,100
→After5,300
Monthly enquiries
Before18
→After57
Adult swimming school
Student progress stories, coach advice, technique explainers and emotional short-form video.
Monthly enquiries
Before22
→After79
Evening group occupancy
Before58%
→After95%
Average post reach
Before2,300
→After8,900
Toyota dealership
Content plans, expert posts, model updates, service offers, professional shoots and events.
Monthly reach
Before45,000
→After165,000
Monthly enquiries
Before28
→After96
Engagement rate
Before2.1%
→After5.8%
Lexus dealership network
Premium visual communication focused on vehicles, technology, service programmes and events.
Monthly reach
Before32,000
→After118,000
Engagement rate
Before1.8%
→After4.9%
Monthly video views
Before4,500
→After24,000
Automotive expert’s Telegram channel
Market analysis, original commentary, expert opinions and coverage of industry developments.
Subscribers
Before0
→After3,200
Average post views
Before180
→After2,150
Recent-month ER
Before—
→After18–22%
Table tennis tournament
Posters, video, participant stories, pre-event coverage and live match updates.
Participants
Beforeplanned 80
→After126
Campaign reach
Before—
→After58,000+
Video views
Before—
→After34,000+
These results relate to specific projects and periods. Outcomes depend on the starting point, product, budget, seasonality and client involvement and do not guarantee comparable results for other projects.
More team projects
Thirteen more projects across different industries. Open a card to see the brief and scope.
Kaluga · 1 monthPadel centre+
Project details
Created a pre-season content strategy and produced photo and video coverage of courts, training sessions and opening events, with a strong focus on short-form video for newcomers.
Kaluga · 6 monthsPrivate dental clinic+
Project details
Redesigned the visual language and introduced doctor-led educational formats, frequently asked questions and professional behind-the-scenes shoots.
1 yearFederal automotive media outlet+
Project details
Adapted news for social platforms and produced visual assets, short videos and engaging posts for an industry audience.
Zelenograd · 2 yearsCar dealership+
Project details
Introduced regular vehicle, service and team shoots, expert formats and stories based on real transactions.
Sochi · 6 monthsDealership+
Project details
Updated the visual system and built consistent content around vehicles, service, company life and local events.
1 yearAutomotive marketing school+
Project details
Maintained an expert presence through marketing tools, dealer projects, trends, programmes and lecturer video shoots.
Moscow · 3 monthsAdult product retail network+
Project details
Developed a discreet platform-compliant tone and content plan covering education, product reviews and relationships.
Moscow · 3 monthsNon-fiction author+
Project details
Supported a book launch with behind-the-scenes posts, interviews, quotations, themed materials and expert video.
Tula · 1 yearTrade-in dealership+
Project details
Promoted trade-in through real transaction stories, used-car reviews, expert advice and clear programme explanations.
Saint Petersburg · 6 monthsService station network+
Project details
Produced maintenance explainers, mechanic-led video, workshop shoots and customer stories.
Moscow · 6 monthsSwimming pool+
Project details
Created family and adult-focused content about training, instructors, programmes and facilities.
Moscow · 6 monthsThermal spa complex+
Project details
Produced atmospheric shoots and editorial formats about treatments, promotions, events and leisure options.
Obninsk · 1 yearHotel+
Project details
Showcased rooms, restaurant and facilities alongside service stories, events, special offers and regional attractions.
Brand relationship
SMM40 is the specialised SMM practice of digital agency AD40
SMM40 focuses on social media, communities, content and short-form video. Broader digital projects, SEO, websites and contextual advertising remain within AD40.
Digital agency AD40 →
07 / Questions
Frequently asked questions
How much does social media management cost?
Management starts at RUB 35,000 per month. Final pricing depends on channels, content volume, filming and moderation.
Which platforms do you manage?
Our primary platforms are VK, Telegram and MAX. We choose channels based on the audience and objective.
Who creates the content?
The SMM40 team handles copy, design, scripts and editing. Filming can be arranged separately or based on client footage.
Do you need materials from the client?
Yes. Accurate content requires facts, news, expert access and approved source materials.
How are posts approved?
We use a content plan and consolidated approval rounds. Sensitive or urgent content receives a separate review.
What is included in reporting?
Content and audience dynamics, stronger and weaker formats, attributable enquiries, conclusions and adjustments.
Can we order only copy, design or video?
Yes. Focused production services are available without full management.
08 / Contact
Tell us what you need from social media
We will respond within one business day and suggest a practical next step.
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